iKNOW is a new type of trivia game that is not dominated by one know-it-all, but every player is involved each turn and everyone has a chance to succeed in the game. To master iKNOW, players can't rely on their wit alone. Players need to carefully balance their knowledge about the different game categories with how well they know the other players. iKNOW offers players a unique game experience. Each clue leads the players step-by-step to the correct answer. iKNOW's two-pronged game mechanic makes it possible for everyone to succeed, even without being a trivia master.

During each turn, all players answer the same question and have the opportunity to earn points. Before any clues are read, players must determine if they will need 1-3 clues to successfully answer the question. What sets iKNOW apart from other trivia games is the unique wagering element. After the players have determined how many clues they will need to answer a question, each player is required to select another player and wager whether that player will be able to correctly answer the question. Even if you aren't the best trivia player at the game table, you can excel in an iKNOW game by using your bluffing skills to lead other players to the incorrect answer, or use your ability to read other players to determine if they will know the correct answer. To win, be the first player to accumulate 20 points.