100-percent coconut coir fiber. A strong natural occurring fiber used to create stiff bristles perfect for scraping dirt and mud from shoes and boots. Natural fiber cells absorb water, captures dirt and debris keeping your floors safe from outdoor grime. Doormat measures 18x30 inches and is 0.5 inch thick providing a lower profile to prevent tripping and provide an easy door clearance. Non-Slip PVC backing to prevent slipping and to keep your rug in place. We offer doormats with stylish designs to add personality and style to your entryway including seasonal designs allowing you celebrate each holiday and season in style. These durable mats aren't just for your front porch or entry way, use on patios, in a garage, mud porch, and entryway. any entry or exit with high traffic would benefit. If sold by third-party sellers we can't guarantee the authenticity. To clean, shake briskly, and keep in dry location.